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Audio Auditing's MediaMark

Audio Auditing's detections can be utilised in numerous ways to maximise value to the advertising and broadcasting industries by providing immediate, timely and accurate monitoring data, through Audio Auditing or its licensees, to quantify and verify performances of radio and television advertisements and programme content.

The Benefits of Electronic Media Monitoring

Media owners and Advertising Agencies can get independent verification that allows them to:

  • Quickly identify and correct broadcast errors.
  • Ensure that the right spots air in the right markets at the right times.
  • Ensure that value added spots air as negotiated.
  • Verify complex sectional copy and creative variations.
  • Save valuable personnel time by streamlining, and ultimately replacing the current manual reconciliation process.
  • Develop electronic data exchange in order to process invoices more quickly and accurately.
  • Automatically report music performances in commercials.
  • Automatically report voice performances in commercials.
  • Obtain instant feedback for test market modelling.

Benefits of Airplay Monitoring to Direct Response advertisers:

  • Evaluate copy performance by copy, network, market, station, date, day and time the very next day.
  • Download exact air times daily to quickly and accurately calculate cost-per-call, cost-per-order, etc.
  • Adjust media buying strategies and tactics daily and weekly to maximise sales results.
  • Eliminate personnel time spent at contact stations for daily flighting information.

Benefits of Airplay Monitoring of films and television content:

  • Verify that the correct program and its associated promos aired as contracted.
  • Confirm that detailed promo copy and creative variations air correctly.
  • Track barter advertising within programming.
  • Automatically track music within your programs.
  • Identify if content is local or foreign.
  • Identify contributors of the content.