Audio Auditing's MediaMark
Audio Auditing's detections can be utilised
in numerous ways to maximise value to the advertising and broadcasting
industries by providing immediate, timely and accurate monitoring data,
through Audio Auditing or its licensees, to quantify and verify
performances of radio and television advertisements and programme
The Benefits of Electronic Media Monitoring
Media owners and Advertising Agencies can get independent
verification that allows them to:
- Quickly identify and correct broadcast errors.
- Ensure that the right spots air in the right markets at the
- Ensure that value added spots air as negotiated.
- Verify complex sectional copy and creative variations.
- Save valuable personnel time by streamlining, and ultimately
replacing the current manual reconciliation process.
- Develop electronic data exchange in order to process invoices
more quickly and accurately.
- Automatically report music performances in commercials.
- Automatically report voice performances in commercials.
- Obtain instant feedback for test market modelling.
Benefits of Airplay Monitoring to Direct Response advertisers:
- Evaluate copy performance by copy, network, market, station,
date, day and time the very next day.
- Download exact air times daily to quickly and accurately
calculate cost-per-call, cost-per-order, etc.
- Adjust media buying strategies and tactics daily and weekly to
maximise sales results.
- Eliminate personnel time spent at contact stations for daily
Benefits of Airplay Monitoring of films and television content:
- Verify that the correct program and its associated promos
aired as contracted.
- Confirm that detailed promo copy and creative variations air
- Track barter advertising within programming.
- Automatically track music within your programs.
- Identify if content is local or foreign.
- Identify contributors of the content.